My JV Broker

As a joint venture broker I get tons of requests from businesses and micro businesses wanting me to find them joint venture partners to promote their product or service.
99% of the time there is no way I could ever approach another business with their proposal as it stands.    

Here’s why?

Most people are not looking at what is in it for their Joint Venture Partner they are more interested in what is in it for them using the potential partners resources. i.e. in most cases other people’s  lists.

But here’s the thing, the only reason somebody will promote your products or services is if there is something of real value in it for their customers firstly and secondly a huge incentive in it for them.

Here are 7 useful tips for getting Joint Venture partners on your side:

1.    Offer generous commissions – The more you give the more you get.
2.    Make sure your product has a good conversion rate. – Run some solo ads first with it and track the conversions, tweak your sales copy until you have the desired conversions that will have partners knowing that offering your product will be very lucrative for them.
3.    Have statistics available.- Where you have them, always send the statistics  across with your proposal. For example “This product has been sent to list A, which converted a 3%, list B at 1.8% and list C at 3.9%.”
4.    Offer cash prizes for top performers. – If you are in the internet market niche and you want super affiliates to promote your offer. You’ll need to offer big cash prizes and also have a leader board to make the promotion competitive and fun.
5.    If you have your own list offer reciprocation deal. – If you want to get the attention of joint venture partners worth their weight and you have a list of your own, offer to promote their product too. Or better still grab their attention by promoting their product first.
6.    Be honest about your product. – Be true to your previous product sales performance and also the value of the content in the case of an info product, If your not you’ll only annoy your JV partner and also ruin your reputation and any further chances of working together.
7.    Where possible offer a sample of the product to you JV partners to review.

I’ve also included 4 other tips which might seem obvious but you’ll be surprised:

1.    Make sure your product will be fully developed and ready at the time of launch. –
2.    When approaching a potential Joint Venture Partners at least know their name!
3.    Have your sales copy/ videos ready.
4.    Give your potential JV partner at least two weeks notice at minimum.

Until next time…